Senior Manager, Marketing Technology (Hybrid)

Company: American Family Insurance
Location: Madison
Posted on: April 15, 2025

Job Description:

Position Compensation Range: $111,000.00 - $190,000.00 Pay Rate Type: Salary Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates. The Senior Manager, Marketing Technology oversees all aspects of MarTech, including implementation, ongoing management, and partner/vendor leadership to ensure our marketing technology stack facilitates optimal marketing performance across channels. You will report to the AVP, Data Analytics. In this flex office/home role, you will be expected to work a minimum of 10 days per month from Madison, WI 53783 Internal candidates are encouraged to apply regardless of location and will be considered based upon the needs of the role. Relocation assistance is available to eligible candidates Primary Accountabilities

• You will oversee our MarTech strategic roadmap for development, acting as subject matter expert for the enterprise.
• You will manage day-to-day activities of the MarTech team, including both implementation and ongoing support of critical technology platforms.
• You will partner closely with cross-functional teams including IT, Targeted Marketing, Field Marketing, and Partnerships.
• You will lead relationships with multiple external vendor partners for both data and MarTech platforms.
• You will create a collaborative, performance-driven work environment by facilitating and fostering trust, transparency, and inclusion.
• You will work with team members to set clear goals, provide feedback, perform performance assessments, and support on-going development.
• You will lead with influence and expertise.
• You will actively contribute to division or department leadership team.
• You will communicate and support organization mission, vision, values, policies, and practices.
  
  Specialized Knowledge & Skills Requirements
  • 5+ years leading marketing technology or similar teams.
  • Extensive experience with Salesforce.
  • Expertise on foundations and emerging trends impacting marketing technology.
  • Demonstrated effective leadership skills.
  • Solid knowledge and understanding of product management.
  • Solid knowledge and understanding of marketing best practices, trends and tools.
  • Demonstrated experience leveraging metrics and customer insights to drive priorities and on-going incremental improvements.
  • Solid knowledge and understanding of marketing strategy and tactics, including: brand strategy, media tactics (digital, paid, social, direct, broad), mobile and emerging marketing.
  • Travel Requirements up to 10%. We encourage you to apply even if you do not meet all of the requirements listed above. Skills can be used in many different ways, and your life and professional experience may be relevant beyond what a list of requirements will capture. We encourage those who are passionate about what we do to apply! We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits. We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. #LI-RS1

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